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When it comes to creating a video either internally, or with a video production company, the best way to ensure a successful project is with a comprehensive video brief.
Videos are one of the best tools for storytelling. Whether you’re launching a new product, explaining your brand or service, or engaging with your social media community, videos consistently rate as the highest ROI for marketing teams.
We’re going to walk you through each step of writing a video brief and, as we have so many video projects under our belts for leading brands in the UK, Europe and America, we’ve included our tried and tested video production brief template for you to download and use for your next project! From a corporate video brief to a more creative brief for video production, this template has you covered.
A well-thought-out video creative brief is crucial to align all stakeholders towards the same goal. Developing a video brief will enable you to define the scope, the expected deliverables, deadlines and budget, as well as the important elements you want to see in your video. This not only ensures your production team fully understands who you are and what you are trying to achieve, but it will also help ensure the production process runs seamlessly from kick-off to final post-production edits. Ultimately, it will help ensure that the video deliverable you end up with is exactly what you envisioned – or better!
A well-written videography brief is crucial for any video project, from a 60-second Instagram reel to a 3-minute corporate brand explainer video, they will help ensure your video vision becomes a reality.
Here are a few examples of videos we've produced with a comprehensive video brief.
This depends on whoever is closest to the project. The author of the video project brief should completely understand the purpose of the video, the goals of the project, the key messages and the intended audience. It might be a member of the marketing, brand, or content team, or your creative team. At London Filmed, we often collaborate with our clients to pad out the video brief ahead of creating storyboards to bring the ideas to life ahead of the shoot, so don’t hesitate to reach out to your video production company to complete your brief.
Your videography brief should include the purpose, objectives, deliverables, timelines, style references, and any other information that will help communicate your ideas and requirements to your video production company.
Let’s take a look at each of those in more detail:
Include references of likes and dislikes – add links and a brief explanation of what you like/dislike
Add any other important information such as tech specifics, location or venue requirements, etc.
With hundreds of successful video projects under our belts, we thought we’d share our tried and tested video brief template to help make sure you have a seamless, successful video project!
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