January 19, 2022

RICS Press Conference

BY London Filmed

January 19th, 2022

Overview

Client Review:

“London Filmed helped us to organise a live press conference for a client. It was quite short notice and a very important event for our client. The team at London Filmed handled it all calmly and professionally, found solutions to any challenges, and everyone was very pleased with how it went.”
Sean Heamilton, PHA Group

Overview: 

We were approached by The PHA Group to help produce a press conference for their client, the Royal Institution of Chartered Surveyors (RICS). 

The main objective of RICS was to reach as many members as possible and facilitate a moderated Q&A from members as well as from 10 journalists who tuned in to ask questions live at the event.

Challenges:

Short timeline – we had 1 week for the event build

Facilitating 10 journalists in a quick fire Q&A with no time to brief pre-event

Overcoming company firewalls from RICS’ global audience

Solutions:

We pulled in additional resources to get the event assets and the project built in time

We ran 10 minute briefs for all of the journalists before we went live

We simulcasted to slido as well as the RICS YouTube channel to increase accessibility and ease of access for viewing

Result:

“The PHA group approached us wanting help with a virtual press conference for their client Royal Institution of Chartered Surveyors. It was a high profile public event discussing the findings of an independent review by Alison Levitt. It was important to make the event as accessible as possible whilst also ensuring all members had an opportunity to field questions, so we simulcasted the event out via Slido and the RICS Youtube channel. We also facilitated a live Q&A with pre-selected journalists from national press associations and live questions from some of its members. The Royal Institution of Chartered Surveyors and agency were incredibly happy with the final result and most of all with helping them reach over 5,000 of their members worldwide, their biggest audience ever.”

– Nick Forster, Co-Founder London Filmed