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How to Monetise Your Live Stream: New Revenue Models for Hybrid Events
Live streaming is known to boost reach, but it can also be a revenue stream. Whether you’re hosting a hybrid conference, a product launch, or an industry panel, there are several ways to make money from your live stream.
With the right monetisation strategy, your live stream can be a revenue-generating machine, rather than just an engagement tool. Here’s how to turn your hybrid event into a profitable venture.
1. Tiered ticketing for access
Not all attendees need the same level of access. A tiered ticketing model allows you to cater to different audience segments while maximising revenue:
Basic access (free or low-cost)
This provides general access to live-streamed sessions such as keynotes, with limited interaction. Offering this tier can help you engage a broad audience without turning away potential attendees due to cost.
Premium access
This tier includes additional value, such as exclusive workshops, networking opportunities, and behind-the-scenes content. It’s perfect for those looking for more engagement and deeper insights.
VIP access
For those willing to pay for a premium experience, VIP access could include one-on-one sessions with speakers, priority Q&A, and on-demand access to all event content. This offers the ultimate experience for your most dedicated attendees.
By structuring your pricing in this way, you create multiple revenue streams while ensuring the event remains accessible to a wide audience.
2. Sell sponsorship packages
Sponsors are always looking for ways to gain visibility and connect with engaged audiences. Your live stream offers an excellent opportunity for brand integration. Consider these strategies:
Branded overlays and adverts
Incorporate sponsor logos, video ads, or branded lower-thirds during the event. This allows sponsors to get visibility while adding value to the content.
Sponsored sessions or speaker slots
Provide sponsors the chance to present valuable content in the form of keynote sessions or presentations, rather than direct product advertising. This approach adds value to your event and strengthens your sponsor relationships.
Exclusive lounges
Create physical and virtual networking spaces where sponsors can interact with attendees. These spaces can be branded with sponsor logos to provide a subtle yet effective way to drive sponsor engagement.
3. Offer subscription access
If your content holds long-term value, consider a pay-per-view (PPV) or subscription model:
Pay-per-view (PPV) for exclusive content
Charge viewers to access high-demand sessions, such as expert panels, keynotes, or masterclasses. This model works well for content that offers significant value to a specific audience.
Subscription model
Provide attendees with access to monthly or annual subscriptions, offering on-demand videos, industry insights, and exclusive networking opportunities. Subscriptions ensure you generate revenue long after the event has concluded.
On-demand video sales
After the event, sell access to recorded content, allowing those who missed the live experience to purchase access to specific sessions or highlights. This extends the revenue potential of your event.
4. Leverage e-commerce and merchandising
Live streaming events present an ideal opportunity to sell both physical and digital products. Consider these options:
Event-branded merchandise
Offer T-shirts, mugs, and other memorabilia to extend the event experience for attendees while generating revenue. This could be promoted throughout the live stream for instant conversions.
Live shopping integration
Allow attendees to purchase featured products or exclusive items during the live stream. Integrating live shopping features directly into your event can lead to immediate sales and increased engagement. Take inspiration from AliExpress who did a great job of this at their Euros 2024 event.
5. Monetise engagement with super chats and donations
Engagement is key to monetisation, and these features allow attendees to interact in a way that directly supports the event:
Super chats and paid comments
Platforms like YouTube or Facebook allow attendees to pay for their messages to be highlighted or featured during live streams. This increases visibility for their comments and boosts interaction during the event.
Crowdfunding or donations
If your event delivers high-value content or supports a cause, attendees may be willing to donate. Providing a clear call to action for donations can create a new revenue stream.
Gamification and rewards
Offering incentives for top contributors, such as shoutouts, giveaways, or exclusive access to bonus content, can further incentivise participation and raise additional funds.
6. Bundle sponsorship with data insights
Data is one of the most valuable assets of any digital event, and sponsors will pay for actionable insights. Consider offering the following:
Offer data-driven sponsorship packages
Provide sponsors with access to real-time analytics on attendee demographics, engagement data, and interaction trends to help them refine their marketing strategies. Detailed post-event reports containing insights on key takeaways, trends, and metrics from the event may be a desirable add-on to your sponsorship packages.
License content to media outlets
Syndicate high-value content, such as thought-leader panels or in-depth discussions, to media outlets or industry publications. This extends the lifespan of your event content while generating additional revenue.
Turn your live stream into a business asset
By implementing tiered ticketing, sponsorships, PPV options, e-commerce, and audience engagement tools, you can create a sustainable model that generates income before, during, and after the event.
If you want further help maximising revenue from your live stream, get in touch with our expert team.
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