How to Monetise Your Live Stream: New Revenue Models for Hybrid Events
Live streaming isn’t just about engagement—it’s a revenue opportunity. Learn how to monetise your hybrid event with sponsorships, pay-per-view, and...
The Secret to Seamless Live Streaming: AV Tips for Flawless Events
Live streaming has the power to engage, inform, and connect—when done right. A polished, professional stream builds credibility, while technical hiccups can quickly lose your audience’s attention.
The secret is in the details. The right equipment is only part of the story. In this blog, we share our strategy for a smooth, successful stream that delivers a high-quality experience for your audience.
Start with a solid internet connection
Your internet connection is the foundation of your live stream. Without stability, even the best AV setup won’t save you.
Use a wired connection
Wi-Fi is unpredictable—an Ethernet cable ensures a stable feed.
Check your speeds
Aim for at least 10 Mbps upload speed for a smooth experience.
Have a backup
A secondary connection (such as a mobile hotspot) can prevent disruptions.
Choose the right streaming platform
Different platforms serve different purposes. Selecting the right one can amplify your reach and engagement.
Consider multi-platform streaming.
Broadcasting to LinkedIn, YouTube, and Instagram simultaneously increases visibility for social-first content.
Optimise for each platform.
Engagement styles vary—Facebook favours interaction, while YouTube prioritises watch time.
Consider an event platform
for professional live streams, event platforms offer great user experiences from signing up to watching the event live and engaging with the content.
Adjust technical settings accordingly
Ensure resolution, bitrate, and frame rates match platform recommendations.
Invest in professional-grade equipment
If you want your event to look as polished as a major broadcast, you need the right equipment. Choose high-quality cameras, microphones, and streaming hardware. Think of it as building a TV studio in your event space.
Cameras
Invest in cameras that provide HD or 4K quality. Use multiple camera angles to keep the stream dynamic and engaging with experienced camera operators.
Audio
Don’t cut corners on microphones. Lapel mics for speakers, shotgun mics for audience sound, and sound mixers for adjusting levels will ensure clear, professional audio. Audio technicians will ensure the sound quality is consistent throughout and the equipment has been set up and tested ahead of the event.
Lighting
Invest in three-point lighting – a key light, fill light, and backlight create depth and clarity. Soft, diffused lighting delivers the best on-camera result and helps to avoid harsh shadows. If you are joining virtually, natural light is best, and make sure you are facing towards the light source.
Cameras
Invest in cameras that provide HD or 4K quality. Use multiple camera angles to keep the stream dynamic and engaging with experienced camera operators.
Audio
Don’t cut corners on microphones. Lapel mics for speakers, shotgun mics for audience sound, and sound mixers for adjusting levels will ensure clear, professional audio. Audio technicians will ensure the sound quality is consistent throughout and the equipment has been set up and tested ahead of the event.
Lighting
Invest in three-point lighting – a key light, fill light, and backlight create depth and clarity. Soft, diffused lighting delivers the best on-camera result and helps to avoid harsh shadows. If you are joining virtually, natural light is best, and make sure you are facing towards the light source.
Cameras
Audio
Lighting
Pre-event testing and rehearsal
This is the most critical step before going live. Test every piece of equipment and software, from audio to video to streaming platforms. Run through the full event as a rehearsal to iron out any technical kinks.
Check streaming platforms
Ensure compatibility between your chosen platform (Zoom, YouTube, etc.) and all your devices.
Test internet speeds
Verify that your internet connection can handle the stream. Aim for upload speeds of at least 10 Mbps for a smooth experience.
Test your live streaming settings
You want to be looking at a resolution of 1080p and a streaming bitrate of at least 6Mpbs for a smooth video, especially for fast-moving content.
Record your stream locally
If internet issues occur, you’ll still have high-quality content.
Engage your virtual audience
It’s essential that your virtual attendees don’t feel left out. Foster engagement by including interactive elements such as live polls, Q&A sessions, and chat features that allow remote attendees to engage in real-time.
Live Q&A
Offer a platform where virtual attendees can submit questions for speakers.
Chat and polls
Integrate polls and real-time chat to involve your online audience.
Have a dedicated technical team
Nothing beats the value of a professional team that can handle tech issues in real-time, adding a layer of security and confidence. During your event, having a team ready to solve problems instantly will make all the difference.
Tech support
roles such as camera operator, audio engineer, streaming engineer, and technical lead/project manager will ensure you have the right personnel to monitor and troubleshoot issues in real time.
Backup plan
Always have a redundancy plan for critical equipment in case of failure (extra cables, mics, live streaming equipment, etc.). Your technical team can create a robust backup strategy to ensure that your live stream can continue no matter what.
Final thought: seamless execution builds brand trust
Live streaming is more than just hitting “Go Live.” It’s about delivering a polished, engaging experience that reflects the professionalism of your brand.
These are the best practices that will elevate your live stream to professional standards, ensuring your event runs smoothly from start to finish.
More insights
AI Video Production in 2025: OpenAI Sora’s Impact on Marketing & Events
How will AI video production impact marketing and events in 2025? OpenAI’s Sora is changing the game for AI-generated video...
The Power of Social Media in Finance Events: Strategies for Success
Finance events thrive on engagement, and social media is the key to amplifying reach. From live streaming to real-time interactions...