What are Digital Event Assets and When Do I Need Them?

What are Digital Event Assets?

Digital event assets are any media assets created to use within your event. These typically include holding cards, presentation templates, lower thirds, and transitions and can be used across in-person events with screens, hybrid events and virtual events.

In this guide, we are going to walk you through each type of digital asset and what they are used for so that when it comes to your next event, you’ll know exactly what you need to create a polished digital experience with high production value.

The different types of digital event assets

The most common types of digital event assets are presentation frames, lower thirds, holding cards, and animation intro/outro slates.

Presentation frames

Presentation frame templates – also referred to as picture-in-picture (PiP) – allow for different types of content to be presented in a uniform, branded way throughout your event, as opposed to just showing a full-screen presenter, or full-screen presentation slides without any branding or formatting. In extending the event branding to the digital assets, a seamless, professional branded event experience is created for your audience.

Typical use cases:

• Frames for the speaker (1-up)
• Frames for multiple speakers (2-up, 3-up, etc.)
• Frames for presentation slides
• Frames for speaker + presentation slides

What we need to create presentation templates:

• An idea of design – or permission to be given free-reign
• Your brand guidelines with colour codes and font files
• Any specific requirements e.g. use of a background image/design or block colour, if you want any logos (e.g. your own, or sponsors) to show on the frames

Lower thirds

Lower thirds are crucial if you want to introduce your speakers on screen. They are shown when there is one speaker, typically once every session for each speaker and are held on the screen for a few seconds before animating off.

Typical use cases:

• Full-screen speaker or panel of speakers
• Speaker or panel of speakers within a frame
• Video production of a piece to camera

What we need to create lower thirds:

• Brand guidelines with colour codes and font files
• Any logos to show on the frames
• What you want on the lower third e.g. first name, surname, job title, company name, etc.)
• A signed-off list of the above information that has been fully spell-checked
• Do these lower thirds sit within a frame/PiP

Holding cards

Holding cards are a great way to engage your audience as soon as they walk through the door, or enter your online event and throughout. They are also perfect for communicating key information e.g. what’s happening next, when to return after a break and if there are any polls, questions, or social engagement requests. Use these digital event assets to maximise all of the contact time with your audience and signpost your audience for a seamless event experience.

Typical use cases:

• Introducing or ending your event
• Introducing sessions
• To show on screen during breaks
• ‘Up next’ cards

What we need to create holding cards:

• Brand guidelines with colour codes and font files
• Any logos to show on the frames or images/design to incorporate
• What information you want on each holding card e.g. finalised session titles or wording about breaks and what time to return, etc.
• If you want speaker headshots in the design
• If you want speaker names, job titles and company in the design
• If you want these animated or static

Animated intro/outro slides

If you are having your event filmed by event videographers to create content such as session videos, highlight videos, vox pops, etc. you will need intro and outro slates to start and end your video. These are animated to flow with the video content. They are crucial to create a polished video with a clear start and finish. You can even use your outro slate as a call to action if there is a specific action you want the viewer to take.

Typical use cases:

• To open and close your session recordings
• To open and close your event highlight video
• To open and close your vox pop video

Typical use cases:

• Your brand guidelines including brand colours, font files and any icons or illustrations
• What you want on your intro and outro slate e.g. logo, event name, sponsor logos, etc.