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Live Streaming: The Key to Engaging and Informing Your Workforce
Effective internal communication is essential for fostering engagement, transparency, and alignment within a company. According to Tata Comms Media, 96% of respondents across 300 UK and US-based enterprises stated that live streaming empowers them to communicate more effectively with their employees. This insight underscores the growing importance of live streaming as a key tool in internal communication strategies.
In our recent blog, How to Build a Town Hall Framework for Success, we discussed leveraging hybrid and virtual solutions for successful internal communications events. Here we will delve into Live Streaming in more detail to explore what it brings to the table when it comes to an internal communications event.
Live streaming: a high-quality alternative to webinars
Many of the clients we work with on their annual town hall events have previously used webinars as a solution to engage employees who either cannot be at the event in person, or who are situated around the world. They may have tried live streaming, but struggled to get the technology right and while webinars are easier to set up, they certainly fall short in delivering a high-quality, immersive experience. A professionally produced live stream with a proper AV set up offers superior video and audio quality, providing a polished and branded presentation that enhances credibility. A multi-camera stream with branded graphics creates an engaging and seamless experience that mirrors an in-person event, reinforcing the importance of the internal meeting and the information and messages that are being delivered.
Live streaming internal comms events
We sat down with Planet, one of our valued clients, to hear firsthand how live streaming has improved their internal events. Plus, our Sales Lead, Jacob, shares expert insights on why businesses are embracing this technology.
Four key ways live streaming can enhance employee engagement
1. Connecting a global workforce in real time
For organisations with teams across different locations, live streaming enables leadership to connect with global teams simultaneously, ensuring that key messages are delivered clearly and consistently. Unlike a recorded video, a real-time broadcast fosters a sense of immediacy and inclusivity, making employees feel directly involved in the conversation. We love hearing of global watch parties that many of our clients organise at regional offices around the world. Creating a sense of community and unifying a global workforce while sharing key information about the business, often make these internal communications events among the most important events in a company’s calendar.
2. Interactive engagement for a more connected workforce
Live streaming goes beyond simple broadcasting; it enables two-way communication through real-time polls, Q&A sessions, and interactive feedback tools. This transforms internal meetings into dynamic, participatory experiences, allowing employees to contribute their thoughts and for leadership to gain valuable insights. It also gives the opportunity to gain direct, immediate feedback on information, strategies, or key messages that have just been shared. This can be used in a variety of ways from understanding how well your messages have been delivered and understood, to gaining pulse checks on how your team feel about new ideas for the department or company. At the end of the event, these engagement tools can also be used to gain feedback on the event as a whole, which can inform the design and planning of the next town hall.
3. Creating content for ongoing communications
One of the key advantages of live streaming is the ability to come away with a high-quality recording of the event. The content can be shared immediately for any employees who were unable to attend live, be edited and divided into sessions for on-demand viewing, and even segmented into shorter clips for use in a wider communications strategy. This ensures that key messages continue to have an impact long after the live event concludes.
4. Seamless, stress-free execution with professional production
One of the most common pieces of feedback we get after working with a client on their internal communications events is how valuable it is to have someone looking after the technical aspect of the event – pre-production, design, live streaming, AV, technology, and equipment – leaving them to concentrate on the content and the messaging. This is no surprise when you consider how many technical elements need to come together to create a seamless production, not to mention the design and implementation of a redundancy and contingency plan to ensure flawless execution. Ultimately, a professional setup elevates the event’s overall quality and effectiveness, making it an event to be proud of.
Conclusion: enhancing employee engagement through live streaming
Live streaming has revolutionised how businesses communicate internally, breaking down geographical barriers, fostering engagement, and enhancing content delivery. By leveraging live streaming, companies can create more impactful and engaging internal events that drive alignment and employee involvement.
At London Filmed, we specialise in delivering high-quality live streaming solutions for internal communications. Get in touch today to explore how we can help take your internal events to the next level.
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