Index exchange studio image showing an interview with two presenters inside the branded content studio

Creative Content Studio for Index Exchange at Cannes Lions

The project: event production & design

Index Exchange partnered with us to deliver a fully branded, purpose-built pop-up studio at Cannes Lions Festival 2025. The aim was to create a professional yet engaging space for capturing interviews, testimonials, and marketing content throughout the week-long event. We provided end-to-end production, from concept and design to filming, streaming, and on-site editing—ensuring Index Exchange could maximise their presence at the festival with high-quality, on-brand content.

Creative content studio

Our design team created a bespoke 5-panel set, complete with custom artwork, wooden flooring, furniture, and carefully selected props to reflect Index Exchange’s brand identity. Ahead of the event, we provided 3D mock-ups so the client could visualise the final build and suggest any amendments. Our design lead was on-site to manage the build, ensuring every detail was executed to plan. Functionality was just as important as form. The studio needed to accommodate a range of uses—from formal interviews and testimonials to more informal moments and content capture. We planned the layout carefully to allow flexibility while maintaining a clean visual frame for the cameras. The result was a professional studio space that elevated their brand presence and served as a hub for content creation throughout the festival.

AV support & live streaming

To support Index Exchange’s live streamed interviews and real-time content visibility, we delivered a fully integrated AV and streaming solution on-site. Our setup was designed to be both robust and flexible, capable of handling multiple inputs while maintaining a smooth user experience for both the team and the viewers.

We provided four professional clip-on microphones, ensuring clear and consistent audio for all speakers. These were routed through a compact mixing desk, allowing our AV technician to monitor and adjust levels live. Alongside the three-camera setup, all audio and video feeds were fed into our production unit, where our technician used dedicated software to switch between camera angles in real time and manage the live stream output.

The stream was delivered via IP to a designated viewing area within the venue, allowing the client and their wider team to watch interviews unfold live without needing to enter the filming space. Branded assets—including lower thirds and other on-screen graphics—were layered into the stream to ensure everything remained visually consistent and on-brand.

In addition to streaming, we recorded two separate outputs: one with all branding elements for immediate use and a clean version without graphics for flexible post-production use. This dual-output setup gave the client maximum versatility in how and where they used their content after the event.

Videography & photography

Our videographer set up a three-camera configuration: one wide shot and two dedicated cameras for each speaker, capturing every angle of the interviews. In addition, B-roll was captured daily to showcase behind-the-scenes moments and networking activity. This footage was edited into daily highlight reels and social-first content thanks to our on-site editor, who ensured a quick turnaround of assets for same-day and next-day publishing. A professional photographer was also on-site throughout the week, capturing high-quality imagery of the interviews, networking events and behind-the-scenes of the production, to use internally and across various marketing platforms.

behind the scenes images from the index exchange creative branded content studio

Interviews & highlight videos

We produced a series of 11 hero interviews within the studio, featuring members of the Index team and leading industry figures. For each 10 minute interview we created two social media cutdowns to share across marketing platforms and to act as a teaser for the longer, more detailed versions. Along with the hero interviews, we also produced a range of highlights videos across the week to give the client's audience a behind-the-scenes look into the content studio, as well as recapping the day's activities.